Your personal data and how we handle it

When you entrust Markslöjd with your personal data, it is important to us that you feel assured. Your privacy is important to us. Your personal data is processed with the utmost respect and in accordance with current legislation. This policy describes how we collect and process your personal data when you visit our website and use the services offered there.

All processing of personal data takes place in accordance with the General Data Protection Regulation (GDPR). The data controller is Markslöjd AB (corporate identity number 556087-6111).

When you place your order, you consent to us storing and using your data to complete and provide the service you expect from us.

What is a personal data:

Personal data is information relating directly or indirectly to an identifiable living natural person. Examples of personal data include name, personal identity number, address, email address or telephone number. It can also apply to customer numbers, encrypted data and various types of electronic identities, such as IP numbers

What personal information do we collect and why?

Information you provide when you become a customer of Markslöjd

When you become a customer of Markslöjd, we collect your contact details: name, address, email address, telephone number and, where applicable, personal identity number. We also collect information about the shipping method, any collection point and IP address. The purchase agreement we have entered into with you constitutes the legal basis for the processing of your personal data and is necessary for us to be able to satisfy our legal obligations and fulfil this agreement with you regarding, for example, delivery and payment.

Data collected through personal contact

When you contact customer service via, for example, email, telephone or chat, we collect the personal data that you provide us with. We do this in order to be able to answer the questions you have and to deal with your case. This may include, for example, details regarding your name, email address and order number. If your question relates to a complaint, we will process your data in order to comply with our obligations under the applicable consumer law. We do this on the legal basis of our purchase agreement with you.

How do we use your personal data?

Fulfilment of our agreement

We process your data in order to identify you as a customer, to manage and deliver your order and to manage invoicing and payment. We also process your personal data in order to be able to help you if you contact us with questions, comments or, for example, a complaint.

Information about products and services

We use your personal data for sending mails with information about our products and services. You can withdraw your consent to receive newsletters, promotions and offers at any time by contacting customer service or using the unsubscribe link provided in each newsletter. We will never disclose your data to unauthorised parties or sell it to external parties.

Who do we share personal data with?

Payment solutions

In order to be able to take payment, manage invoices and payments, we share information with Klarna. Klarna will collect personal data about you in relation to payment. Klarna is thus the data controller for this data in accordance with the companies’ terms and conditions. See Klarna’s terms and conditions.

Carriers/Shipping companies

Our shipping companies have access to the personal data required to complete and deliver your order.

Cookies / Google / Facebook

This website contains cookies, we share analytics data via third-party cookies for marketing and web analytics to improve our services. We do not record information about the visitor’s IP address, which is why the information about you cannot be linked to your identity.

We use the Google Analytics analysis tool to improve the content, navigation and structure of the website. The analysis tool uses JavaScript and cookies, and the information about your use is anonymised.

According to the Privacy and Electronics Communications Regulations, anyone who visits a website with cookies must be informed:

  • That the website contains cookies

  • What these cookies are used for

  • How to avoid cookies

What is a cookie?

A cookie is a small text file that is stored on the user’s computer. It improves the website for you as a user and provides us with statistics on how is used. Cookies contain no personal information and are completely harmless to the user.

Types of cookies uses persistent cookies and session cookies. The first is used to measure the number of page views for visitor statistics and the second, the session cookie, is used to manage your selections on the website, for example when you add a product to the basket. Session cookies disappear when you close your browser, while ordinary cookies are stored on your computer for longer.

Accepting cookies

You can choose whether or not to accept cookies. Most browsers are automatically set to accept cookies. If you do not accept cookies, you will not be able to place orders with us. If you need help with settings in your browser, please contact our customer service.

Direct marketing

In order to send you information about our products and services, we use an external CRM system where we store your email address. You must agree to receive this mailing and you can unsubscribe at any time, either via the link in the newsletter or by contacting our customer service.

Once you have completed your purchase, you may receive a request to leave a review regarding Markslöjd and your purchased product.

Customer service

When you use our email and/or FAQ, personal data, such as telephone number, name, address, email address, IP number and the information you yourself submit, may be stored

Regulatory authorities

Upon request, we may be obliged by law or administrative decision to disclose certain personal data, for example to the police in connection with a criminal investigation.

How long we save your personal data

We store personal data for as long as there is a legal basis, a documented purpose for the processing or an ongoing user relationship. We have ongoing procedures that ensure that we do not store unnecessary personal data and we minimise the storage time as far as possible. We normally store your customer details for a maximum of three years from when you last contacted us as a customer. However, we store data required under the Accounting Act for up to eight years.

How we protect your personal data

We have taken appropriate security measures to protect your personal information from loss, misuse and unauthorized access. The number of people who have access to your personal data is limited. Only people with us who need to process your personal data have access to it. The suppliers with whom we share personal data will only process them on our behalf and do so in accordance with our instructions. We use industry standards to store, process and communicate sensitive information in a secure way eg. SSL / TLS, PGP and one-way hash algorithms.

You decide regarding your personal data

You have the right to see the personal data held about you by Markslöjd and to request that it be erased. In order to access this information or erase your data, your application must be in writing, contain your personal identity number and be signed by you. Send your application to Markslöjd AB. The data or confirmation of erasure will be sent without undue delay to your registered address.

You can always use the unsubscribe link in the promotions, offers and newsletters we send you.

If your data is incomplete, inaccurate or irrelevant, you have the right to request that it be corrected or erased. You also have the right to claim damages if the processing of your personal data has not been within the law.

Among the data that cannot be erased is data that is required in accordance with the Accounting Act and data that is required for Markslöjd to be able to fulfil its obligations in the event of, for example, complaints.

It is important to us that you feel assured. We respect your privacy and always aim to treat your personal data with the utmost respect. If you nonetheless feel that our processing of your personal data is not being carried out correctly, you are welcome to contact us. You can also file a complaint with the Swedish Authority for Privacy Protection, which is the authority that supervises the processing of personal data.

Markslöjd reserves the right at any time to make changes to this Privacy Policy to the extent necessary to rectify irregularities or to comply with new legal and technical requirements. Any changes to this Privacy Policy will be posted on the website

For more information about our processing of data, please contact us.

Your rights

You have the right, at no cost to yourself, to make a written request for information about the personal data we process about you. You can request at any time that inaccurate data be corrected and you also have the right to ask us to erase the personal data we have about you, request that processing be restricted, and request that we provide you with a copy of this personal data.

If you do not have grounds for your request or if your request is unreasonable, for example, if you repeatedly request excerpts or erasure at frequently intervals, we have the right to refuse to comply with your request or charge a fee covering the administrative costs associated with your request.

Right to data portability

You have the right to request that the personal data concerning you that you have provided us with be moved. You have the right to pass this personal data to another data controller.

Right to object to direct marketing

You have the right to object to the use of your data for marketing or profiling of such purposes. If you do not wish us to process your personal data in this way, please contact us to be removed from these purposes and to suppress the personal data.

By contacting us in this way, you consent to Markslöjd AB storing the following information about you

  • The name you give

  • Your email address

  • Your IP address

  • Any other personal data that you provide in your message

  • By contacting us in this way, you also consent to us storing the above data about you for a maximum of 3 years.

By contacting us in this way, you also give your consent that:

  • Markslöjd may store the above data about you for a maximum of 3 years.

  • You provide your email address to Markslöjd AB to be stored and used in accordance with Swedish law. Markslöjd has the right to contact you via this email address.

  • Markslöjd has the right, but only for internal use, to use your name and email address to make lookups in existing private databases (such as its own customer care system or another database available to the company).

  • Markslöjd undertakes not at any time to sell or in any other way disseminate your email address to third parties other than those specified in this policy without your written consent. However, your message may constitute an official document in accordance with the Public Access to Information and Secrecy Act (2009:400), which means that your email address may be disclosed to a third party upon request.